Building customer loyalty doesn’t come easy, but officials at Build-A-Bear are excited after a highly successful fourth quarter performance.
During the company’s Feb. 19 fourth-quarter earnings conference call, Build-A-Bear CEO Sharon Price John discussed how the consumer value equation helped spark a nearly 10% increase in consolidated same-store sales.
“We have continued to successfully refine our consumer value equation,” Price John said, according to Seeking Alpha. “We balanced the tactics of reducing....