Bring on the holidays! It's time to make your holiday mobile strategy ring the registers

Can you hear that noise? It’s the melodious sound of sleigh bells, phones and cash registers ringing. The holiday shopping season is almost here and strategies incorporating mobile marketing can expand your database, reaffirm customer loyalty and usher in new multichannel techniques to make the most of this holiday season — but only if you get your plan into action right now. Holiday marketing strategy and the current environment As any retail marketer will tell you, fourth-quarter sales are the most important, with 50% of....