Nearly seven out of 10 home improvement shoppers say they are not brand loyal when it comes to buying big-ticket items, according to The Complex Shopper(TM) study conducted by The Integer Group® and research partner Decision Analyst.
"Considering it may be three, five, even 10 years between purchases of home improvement items -- ranging from flooring and gutters to kitchen cabinets and faucets -- it's not so surprising that shoppers turn to new brands when it's time to replace or upgrade," said Frank Maher, president of The....