BP Products North America Inc. today announced the launch of BP Driver Rewards, a fuel loyalty program, its first brand-wide program.
Now available at participating BP stations, the program features a free loyalty card that rewards customers with savings on fuel by filling up with any grade of BP gasoline or diesel. They can earn rewards and redeem them directly at the pump, without requiring additional purchases at other retailers.
The BP Driver Rewards program allows BP customers to earn a five-cents-off-per-gallon reward for every 20 gallons purchased over at least two fillups.
As an introductory offer, new program registrants will receive a reward of 10-cents off per gallon, which is available instantly and may be used towards a future fillup (up to 20 gallons), subject to expiration.
Watch for details on CSPnet.com and in CSP Daily News.