The Bon-Ton Stores relaunched its “Your Rewards” customer loyalty program on Feb. 15 with the goal of making it relevant again.
Luis Fernandez, chief marketing officer for The Bon-Ton Stores, told Loyalty 360 that although customers enjoyed the former “Your Rewards” loyalty program, it was “becoming less relevant as the program offers had become too similar to other broad promotional offers we execute throughout the year.”
The new program will allow customers to begin earning rewards as....