Cardagin Networks Inc., a provider of Mobile Relationship Management (MRM) platforms, has announced that it has partnered with Boardwalk Fresh Burgers and Fries to power the company's mobile customer loyalty and rewards program.
With this agreement, Cardagin will produce a customized enterprise version of its MRM platform for Boardwalk.
A West Coast developer of the franchise, Boardwalk Ventures LLC, will lead the program roll out exclusively in Southern California and Texas stores this year to complement the brand's coast-to-coast expansion beginning at the end of July in Hermosa Beach.
"By knowing our customers through our state-of-the-art loyalty and rewards program we will be able to provide better customer service, which has always been the hallmark of our longstanding brand," said Andrew Ritchie, CEO of Boardwalk Ventures LLC, who is heading up the Boardwalk West Coast expansion. "We are elated to begin rolling out this program in our stores this summer."
By powering customer loyalty rewards programs, Cardagin collects, analyzes and segments local retail data, providing businesses with the information they need to attract and retain repeat customers. Using this technology, Boardwalk can now create and publish real-time mobile offers and advertisements, and track customer visits, purchases and award redemptions by employing a customized self-service platform, analytics dashboard and reporting tools designed by Cardagin.
"While trends over the past two years have focused on daily deals and short-term sales, Boardwalk understands the importance of creating long-term relationships with customers by making them feel special and valued," said Rob C. Masri, founder and CEO of Cardagin. "Cardagin's specialty is giving insight to a customer base so businesses can make better, more informed marketing decisions to enhance that long-term relationship."