Meeting and, more importantly, exceeding customer expectations is the goal of any marketer. For Mark Robeson, Senior Vice President, Global Accounts, Aspire Lifestyles, it is paramount to the company’s tiered Concierge program.
Loyalty360 caught up with Robeson and discussed how the tiered Concierge offering impacts customer engagement and the customer experience.
What are Aspire Lifestyles’ goals for tiered Concierge moving forward?
Robeson: At Aspire, we are always trying to exceed client and customer expectations....