As marketers anticipate and brace for the busy holiday season upon us, customer experience becomes even more prominent. Making sure CX is top-of-mind for employees can make the difference between success and failure.
According to a new study from Tulip Retail, sales associates aren’t prepared to deliver those memorable customer experiences.
Consider that while 40% of shoppers say the most important reason they shop in physical stores is to access help and advice, 74% also say their biggest frustration when interacting with sales....