San Ramon, CA. May 02, 2011—MediaTrac™, a leading provider of customer loyalty and retention programs for auto dealerships, announced today that Ancira Nissan is achieving strong retention results by augmenting its Nissan One to One loyalty program with MediaTrac’s UltraCare retention program.
Nissan One to One is an incentive program the OEM offers to encourage its dealers to build retention and customer loyalty. UltraCare is a prepaid preventive maintenance program redeemable only at the issuing dealership....