Everyone likes getting something for nothing, which is why 74% of U.S. adults participate in customer loyalty programs like those offered by credit card companies, hotel chains, and retailers.
If they’re racking up charges anyway, why not get rewarded for it?
The problem is many of those accumulated reward points sit unused because cardholders don’t necessarily want the goods offered by the programs.
According to data from rewards research company Colloquy, the value of rewards miles issued in the U.S. last year was....