HERNDON, Va.—Vovici,      the leading provider of enterprise feedback management solutions, today     announced that the American     College of Cardiology (ACC), a leading nonprofit medical     professional society focused on cardiovascular care and disease     prevention, has embedded Vovici into most aspects of member     communication and feedback.

“We use EFM in the broadest sense, leveraging it to touch as well as     solicit feedback from those with whom we engage,” says Anne Rzeszut,      senior director of marketing intelligence with the ACC. The amount of     data gleaned through the Vovici system provides direction and     decision-making guidance for the organization, helping leaders determine     everything from where to hold their annual conference to shaping the     strategic direction of the college. The intelligence also guides     macro-level issues such as advocating for ACC members on Capitol Hill     and forming curriculum in medical schools.

Earlier this year, the ACC used the Vovici platform to administer an     assessment to cardiologists scheduled to attend the ACC’s annual     meeting. Similar to a modified board exam, the assessment included     images, randomized questions and links to discussion content. Test     scores then identified learning gaps to support scheduling at the     meeting. “Depending on what physicians got right and wrong, they were     directed to certain topics and presentations to close their knowledge     gaps. In addition, their attendance at classes provided professional     accreditation credit, helping members stay current in their profession,”      says Rzeszut. “Vovici’s ease-of-use enabled us to establish this     evaluation environment in a professional, effective way.”

Within the 39,000-member organization, the ACC has formed a panel of     over 350 cardiologists who are surveyed ten times a year on topics of     importance to both the college and the cardiologist profession. Named     CardioSurveTM, the panel represents their peers on a myriad     of critical issues.

“CardioSurve provides an opportunity for our internal and external     clients to ask questions topical to a unique group of leaders in     cardiovascular health,” says Rzeszut. “It’s also an opportunity for     physician members who may not be available to serve in a leadership     position to play an active role within their professional organization.”

Vovici and the voice it gives to ACC members is integral to the success     of the organization. Rzeszut says the group chose Vovici over other     enterprise feedback management systems for its ease of use and its     end-to-end versatility. “We do all sorts of questions, tables, ratings,      rankings, open-ended queries, complex scoring, piping and more,” she     says. “There is not anything we have asked of Vovici that it couldn’t     handle.” Rzeszut’s team also appreciates the reporting tool and its     ability to clearly identify bounce-backs and sample quality. The     organization takes full advantage of Vovici’s branding capabilities,      quickly varying the appearance of surveys to match the different themes     and audiences.

“A key to success for member-based organizations like the American     College of Cardiology is harnessing feedback,” says Dave Capuano, vice     president of marketing for Vovici. “Vovici is delighted to be the engine     that enables feedback success within the ACC, and help to shape the     future of cardiovascular health and medicine.”

About Vovici

Vovici is the leading provider of intelligent online survey management     and feedback solutions. Powerful, scalable and easy to use, Vovici’s     solutions help companies engage customers, employees and partners to     increase loyalty, facilitate innovation, and influence critical business     decisions. More than a thousand organizations worldwide, including more     than half of the Fortune 500, rely on Vovici to turn information into     action. Visit www.vovici.com for more information.

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