Over the past two decades the West African mobile phone industry has undergone some incredible changes. It has transformed from a government-controlled industry into a consumer driven market that has seen tremendous growth and numerous technological advancements. This is making the area ripe for many customer engagement and loyalty programs, which can be a powerful competitive differentiator for brands that want to make consumers feel special.
Airtel Ghana is one brand that sees the advantages a great customer experience can bring. As a leader in digital innovation and one of the country’s fastest growing telecom companies, Airtel Ghana is celebrating the success of Airtel Rewardz, the loyalty program that recognizes customers every time they transact with the brand.
Airtel Rewardz is the brand’s response to an increasingly hyper-aware consumer-base that appreciates a customer experience that offers personalized, relevant, and valuable rewards.
The loyalty program is a demonstration that Airtel Ghana is committed to enriching the lives of its customers. Designed in the spirit of the brand’s values, which include 
“Alive,” “Inclusive” and “Respectful,” the program gives members a wide range of shopping vouchers, tickets to entertainment events, spa treatments, and dinning discounts.
“Airtel Rewardz is our breakthrough loyalty program designed to reward and celebrate our customers for every spend they make on the Smartphone Network all year round,” said Rosy Fynn, Marketing Director of Airtel Ghana. “It is our way of saying thank you to our customers, pure and simple.”
Over this past holiday season, Airtel Rewardz also selected 280 members who received exclusive rewards from the program’s extensive and continually expanding portfolio of partnerships. This included Koala and Cigusta shopping vouchers, Silverbird tickets, spa treatments at Spa Body, dinner for two at Royal Richester and discounts on meals at Aboude Restaurant in Kumasi.
“Every Airtel customer can benefit from Rewardz by simply using their lines,” Fynn concluded. “As you call, text or use data, you accumulate points, for every 10 pesewas earns customers one point. These accumulated points can be exchanged for items from the loyalty catalogue in the form of voice, data or SMS products as well as products and services from our benefit partners.”
The program is not relegated to only a select few either. Any Airtel Ghana customer can join and begin benefiting almost immediately.