Aeropostale had a disappointing fourth quarter as its sales and comparable sales returned negative numbers, respectively. But CEO Julian Geiger is confident the company can turn things around in 2015 as it redefined its target customer.
“We have redefined both our business model and our target customer,” Geiger said during the company’s March 12 fourth-quarter earnings conference call, according to Seeking Alpha. “These two changes go hand-in-hand. In Aeropostale, where our store size still averages only slightly....