New research unveiled at Loyalty Expo 2012 explores brands’ use of data, analytics to drive customer loyalty
Acxiom, a recognized leader in marketing services and technology, and Loyalty 360 – The Loyalty Marketer’s Association, today announced their joint research, "Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty," at Loyalty Expo 2012. The research reveals that while brands have an abundance of critical customer data, most are not leveraging it as a strategic asset that helps create....