The essential purchase, media and lifestyle propensities tuned by industry
Acxiom® (Nasdaq: ACXM ) , an enterprise data, analytics and software-as-a-service company, today unveiled Audience Propensities™, a portfolio of over 3,000 statistically-validated propensities for 13 industries, that enable marketers to more scientifically select media and more efficiently reach their intended audience.
Mined from a broad cross-section of data, Audience Propensities offers rich insight into potential spending, in-market....