NEW YORK, Sep 13, 2011—ActivePath(TM), developer of unique, 2Way Email Banking Systems and Cardlytics, the pioneer of transaction-driven marketing(TM) for banks, have been selected to present together at FinovateFall 2011. ActivePath CEO, Renan Levy, and Jason Brooks, Senior Vice President, Business Development, will jointly demo a new solution announced in August that enables financial institutions to email their customers enhanced offer-carrying eStatements that can be securely viewed and transacted from directly within the email message without the need to log on to the bank’s website, open an attachment or download the statement.
FinovateFall 2011 has scheduled the presentation for Wednesday, September 21, 2011 at 2:30 PM at Pier 92 in Manhattan.
“Today, banks, card issuers and other financial institutions are facing revenue challenges across many fronts,” says ActivePath CEO, Renan Levy. “At FinovateFall 2011, ActivePath and Cardlytics are showcasing a powerful new solution that utilizes transaction-based marketing to target rewards and other offers that are incorporated into in eStatements that are securely delivered to customers’ email. Our joint solution provides a new revenue stream for the institution, and also drives customer adoption of eStatements that can generate significant cost savings.”
Levy adds, “With ActivePath’s unique technology, institutions can deliver time-sensitive offers in real time based on when the email is opened and read. This a win-win solution that can help both banks and merchants increase transaction volume, enhance customer relationships and generate new revenue.”
About FinovateFall:
FinovateFall is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in New York City, the event offers an insight-packed glimpse of the future of money via a fast-paced, intimate and unique format. FinovateFall is organized by The Finovate Group. For more information on the event, or to view videos of previous demos, please visit http://www.finovate.com/fall2011/ .
About ActivePath:
ActivePath’s unique, patent-pending and secure ActiveMail(TM) 2Way Email Banking System enables organizations to communicate and interact with customers in real-time, enabling customers to transact banking and other services from within email. ActivePath’s technology empowers banks to redefine and innovate the scope and caliber of their banking services and enhance overall customer experience by adding event-triggered marketing and alerts that enable customers to perform specific transactions, such as transfers, debits and payments, credit extensions and payments, directly within an email. Using ActivePath’s secure email communications and transactions reduce costly paper, mailing and call-center expenses while adding a whole new level of banking convenience, freeing customers to interact and transact through their email or mobile device anytime and anywhere. Founded in 2007, ActivePath sells to banks and financial institutions, card services and government organizations in the United States, Europe, and Asia. Learn more at: www.activepath.com .