Accenture, UniCredit, Efma Survey Shows Banks are Adopting Retail Industry Strategies In Order to Grow

LONDON—Significant numbers of major European banks are adopting techniques used     by successful retailers to increase revenues and cross-sell products,      according to a survey of 78 senior marketing executives at leading     European banks. The survey commissioned by Accenture and UniCredit and conducted by     Efma, revealed substantive progress among banks in implementing proven     retail strategies. Overall, 41 percent of respondents said that they had  ....