AARP officials hope that their new “Rewards for Good” loyalty program, which launched this week and rewards users of AARP.org for engaging with exclusive online tools and information that deliver meaningful impact to their lives, increases online customer engagement.
In support of its social mission of improving the lives of people aged 50 and older, AARP launched an innovative program designed to reward online users with points based on their level of online engagement with select self-improvement tools and content−a....