Gamification will continue to grow as a trend for the foreseeable future. We’re seeing many different industries effectively employ it. Done well, gamification engages customers; playing your brand’s promotional game can even become a part of a consumer’s routine.
Redeeming prizes is typically a non-issue, as the rewards are typically discounts that can be redeemed by scanning a phone. But if the prizes are physical, fulfilling them can get tricky. A new partnership seeks to address that particular case.
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