Whole Foods has taken another step toward rolling out a national loyalty program. But for now, those steps have been baby steps.
Whole Foods, the Austin, TX-based organic grocer, first tested the loyalty program in Philadelphia two years ago, and now in Dallas, which is just the second pilot city. During the company’s recent third-quarter earnings call, co-CEO Walter Robb noted that he expects the program to roll out nationally “sometime next year.”
“As you recall, back in February, we added digital coupons to....