In an upcoming webinar, hosted by Loyalty 360, ICLP will share research revealing what makes consumers loyal to a brand and will demonstrate how companies can improve their efforts to enhance the customer experience.
Brands around the world are missing the mark when it comes to fulfilling the needs of their loyal customers. According to a new global report from global loyalty agency ICLP, in association with Forrester Consulting, a ‘loyalty chasm’ has been identified between what’s really important to consumers versus....