Powell, Tennessee-based Weigel’s is collaborating with GSP Retail to make the holiday season brighter for My Weigel’s Rewards members. As of December 13, the “12 Days of Christmas” promotion kicked off by offering a free, holiday-themed item each day for registered loyalty members over the 12-day period continuing until Christmas day.
A key feature of this festive campaign is the collection of cheerful red mailboxes prominently displayed in all 83 Weigel’s locations across East Tennessee. Each mailbox is a....