From September 26 to 28 at the Bethpage Black in Farmingdale, New York, WHOOP revolutionized the way fans engaged with one of the most prestigious events in golf, the Ryder Cup. Viewers received unprecedented access to real-time physiological data from elite golfers.
Through WHOOP Live on NBC, fans were able to visualize the heart rates and stress responses of golf stars like Ben Griffin, Justin Thomas, and Tyrrell Hatton, as well as team captains Keegan Bradley and Luke Donald.
WHOOP Chief Marketing Officer John Sullivan said, “The Ryder Cup is the ultimate arena for pressure, rivalry, and performance at the highest level. This is where WHOOP shines: helping athletes understand how to prepare, recover, and perform, while giving fans unparalleled insight into what it truly takes to compete when everything is on the line.”
PGA of America Chief Commercial Officer Jeff Price said, “The Ryder Cup continually delivers unmatched energy and drama on golf’s biggest stage, and WHOOP will now give spectators a front row seat to the science of elite performance. Together, we are bringing viewers closer to the intensity of golf’s greatest team event than ever before.”
Beyond the live data on screen, WHOOP executed a wide-reaching marketing campaign to immerse fans in the science of peak performance. The initiative included digital media, press events, and social content that highlighted the pressure and preparation behind the scenes, culminating in a partnership that fused storytelling with biometric data.
WHOOP’s impact goes well beyond the Ryder Cup. Partnering with top-tier athletes like Rory McIlroy and Nelly and Jessica Korda, the company continues to study how recovery, sleep, and strain affect golf performance.
A study involving nearly 400 pro golfers revealed that better recovery and sleep led to fewer mistakes and improved outcomes on the course.
Whether you're a professional or a weekend golfer, WHOOP’s data-driven insights reinforce that success hinges not on isolated moments, but on consistent habits. With a free one-month trial now available, WHOOP invites all athletes to start optimizing their performance—just like the pros.
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