According to a new white paper from App Annie titled, “The Growth of Retail Apps: What Retailers Can Learn from Top Apps,” mobile disruption to retail is no longer a distant threat. It’s arrived. Many retailers are now omnichannel and experiencing the benefits mobile can bring to their existing businesses.
By following best practices for retail apps, the white paper notes, including effective user acquisition and engagement strategies, traditional retailers can further enhance their success on mobile. This can result in....