All marketers seek a competitive advantage to, ultimately, gain brand loyalty. But now, instead of that competitive advantage being driven by customer-facing analytics, a new study shows that companies are shifting their focus toward to back office operations.
According to a new report from Capgemini Consulting’s Digital Transformation Institute, this shift has occurred during the past three years.
More than two-thirds (70%) now place more emphasis on operational analytics initiatives than on consumer-focused processes. Despite....