NEW YORK, July 19, 2011—Social media has evolved from a platform designed for personal interaction to a powerful marketing tool. Organizations are now seeing the benefits of social media to establish, retain and grow brand reputation and loyalty. While it may have hit the mainstream, both for personal and business uses, navigating social media can still feel like unchartered waters.
As a savvy communications professional you know that every successful program begins with a plan – and social media is no different. Start by....