According to an article in Retail Week and according to the Tesco website, Tesco’s loyalty program, Clubcard soft launched online and customers are subscribing to receive regular marketing communication via email.
Tesco’s member website also states that by signing up between January 31 and February 28, 2011, members are entered into a prize drawing for jewelry and Clubcard points.
“A spokeswoman said the customer response “has been good so far and we’re seeing more customers making use of it”. She said My Clubcard would be added to later this year to give more services and increase shopping flexibility.”
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