Becky Huling, Vice president of Customer Engagement Marketing at FedEx, told Loyalty360 that the company’s technology platforms pave the way for brand loyalty.
“FedEx has consistently been at the forefront of providing our customers with the technology tools for shipping and visibility tools for tracking that they need to meet the demands of their business on fedex.com,” Huling explained. “Our global email preference center technology also allows customers to select the type of content they want to receive from....