Taco Bell has launched its first social media CRM program, using original cartoon episodes to engage consumers. The company plans to expand the effort this summer after a May soft launch on YouTube, Facebook, Twitter and mobile platforms.
Draftfcb’s Chicago and Orange County offices are managing the initiative’s creative elements. The fast-food chain’s strategy is to increase customer engagement and deepen consumers’ relationships with the brand.
The effort includes a microsite, www.SDIF....