Global lifestyle brand Stanley 1913 has announced a multi-year partnership with Paris Saint-Germain (PSG), one of Europe’s most celebrated football clubs. Marking its first official collaboration with a French football team, the partnership represents a major step in Stanley 1913’s ambition to expand its presence in the sports world, with a shared commitment to innovation, performance, and cultural relevance.
Ben James, General Manager EMEA of PMI WW Brands, LLC, which is the parent company of Stanley 1913, said, “We are excited to join forces with Paris Saint-Germain - one of Europe’s most decorated and prestigious football clubs. PSG consistently shows how sport and lifestyle can come together to shape culture, and with our shared values, we look forward to enhancing the matchday experience for fans everywhere. This is an important step in Stanley 1913’s ambition to become a leading presence in the world of sport. Football is a lifestyle and we recognise our potential to meet fans in their everyday lives and help them express their love for the game.”
Paris Saint-Germain Chief Revenue Officer, Richard Heaselgrave, added, “This partnership perfectly illustrates our ambition to associate world-renowned brands with the excellence of Paris Saint-Germain. Thanks to Stanley 1913, the Club continues to stay ahead of the curve by sharing common values. Together, we will place performance, style, and innovation at the heart of our daily requirements for our athletes, our global fan communities, and all sports enthusiasts.”
The collaboration will include a co-created collection to enhance the fan experience on matchdays and beyond. The collection will launch later this year. Stanley 1913 and PSG also plan to deliver unique, community-based activations to connect with its supporters.
The PSG first team will incorporate Stanley 1913 products into their daily routines, from training to recovery, with hydration highlighted as a fundamental component of athletic excellence. The partnership is a natural fit that combines Stanley’s functional design with PSG’s iconic Parisian style.