Mobile startup Stampt, which aims to replace the traditional store loyalty card with an app, formally announced its new service today. The Stampt app, launching initially on the iPhone, is intended to replace “buy 10-get-1-free” paper cards with a single solution for keeping track of rewards programs at local shops and restaurants.
For merchants, San Francisco-based Stampt promises to provide a better way to increase customer loyalty, purchases and brand awareness. The way it works is that users scan the Stampt app on a Stampt-supplied 2D code near the register after making a purchase the usual way. The app records the purchase and stamps the digital card, which can be redeemed for a reward once filled.
The basic service—which includes the Stampt scan code, in-store displays, social media integration via Facebook and Twitter, and security controls—is free for business customers. Where the company plans to make money is through premium services including advanced analytics and the ability to provide targeted special offers and get advertising within the app.
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