Google has shifted its focus towards an increase on facilitating advertising for brands and retailers over the past few years. More recently, their partnership with Shopify, the cloud-based, multi-channel commerce platform based out of Canada, is helping them to highlight their increased focus.
Ellen Dunne, Senior Product Manager with Shopify, discussed the partnership.
“We know that many merchants on Shopify are mostly entrepreneurs that are masters of their craft and product but are not necessarily marketing....