Officials for the Seattle Sounders of Major League Soccer (MLS) wanted to reward their loyal fans so this year they launched the MatchPass program, which is geared toward the team’s 28,000 season-ticket holders.
Taylor Graham, manager of business operations for the Sounders, told Loyalty 360 that team officials wanted to provide a paperless and more efficient ticketing option for their season-ticket members, learn more about their customers, and continue to grow brand loyalty.
“It benefits all our season ticket holders....