Conversational marketing technology provider Neolane today announced that the Neolane marketing automation software platform has been chosen by the Quiksilver brand family to manage highly targeted, personalised pan-European customer loyalty marketing campaigns.
The Quiksilver group which boasts over 200 retail stores in over 20 countries across Europe, provides young people with everyday sportswear, accessories, sport-related equipment and apparel. All the brands in the Quiksilver family will benefit from the Neolane platform, including Roxy, DC Shoes, Moskova and Libtech. The platform enables marketers to integrate emerging campaign technologies such as mobile and social with more traditional channels such as email and direct mail in order to conduct meaningful and co-ordinated offer related dialogues and improve marketing effectiveness.
“Neolane’s platform opens up new marketing possibilities for the whole Quiksilver brand family,” said Tanguy Honoré, e-business director at Quiksilver. “In the future, our brands will be able to become closer to our customers, communicating through their preferred channels including email and mobile applications as well as via Facebook and Twitter.”
Quiksilver’s customer information will be centralised on Neolane. A single view will be created by consolidating customer data for all the Quiksilver brands while its marketing teams can manage customised marketing scenarios for each brand, adapting them specifically to the client base in the different countries across Europe.
Neolane will also enable Quiksilver to track an individual opt-in customer’s behaviour on the Quiksilver websites, and respond with trigger marketing; sending out automated offers based on specific products that the customer has shown an interest in.
Additionally, newsletter templates will allow Quiksilver’s marketers to send out news and offers communications in the customer’s preferred language and one-to-one personalised to ensure it is relevant to them. Localised newsletters might contain local store news such as events, new products and special offers.
“Neolane is proud to have been chosen by Quiksilver for this partnership across Europe,” said François Laxalt, market intelligence manager at Neolane. “Quiksilver customers are marketing savvy, Neolane’s platform gives Quiksilver the ability to fulfill their customers’ needs by individualising each customer communication in real time, meeting customer expectations and encouraging loyalty.”
“We needed a reliable tool for handling marketing campaigns and loyalty programs across the European continent, ” concluded Honoré. “We were impressed by Neolane’s references in Europe and reassured that only a minimum of effort is required to implement the solution.”
About Quiksilver
Quiksilver, Inc. (NYSE:ZQK) is the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories, snowboards and related products. The company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage. The reputation of Quiksilver’s brands is based on outdoor action sports. The company’s Quiksilver, Roxy, DC and Lib Tech brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding. The company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores.
Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.
About Neolane
Neolane provides the only conversational marketing technology that empowers organisations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world’s leading companies including Sony Music, Alcatel-Lucent, Orange, Sears Canada and Sephora. Visit www.neolane.com and read our blog The Cross-Channel Conversation.