Mobile is a rapidly growing form of communication for consumers today, and a plethora of marketers frame its CRM efforts around this platform in pursuit of customer loyalty.
Enter QVC, which recently announced it will introduce a new in-app mobile feature in the coming weeks that allows customers to make easy and quick purchases with just a touch of their fingers.
Using Apple’s fingerprint sensor technology, Touch ID™, the QVC for iPhone® app now gives customers the option to log in to their QVC accounts on all iOS 8....