Marketers try to work out how social interaction and its effect on uses and consumers behavior and spend lots of time trying to thrash through their social analytics and metrics to try to find the cause of this behavior.
How does one peer influence another? How do we capitalize on peer influence and use it to our advantage? How do we make a campaign go viral?
Think about all of the digital traces we’re leaving every day. Think of the amount of data we’re leaving as our digital fingerprint. Digital traces....