A new consumer loyalty report for the hospitality industry by Kalibri Labs shows that direct booking campaigns by a number of major hotel corporations are not just working, but thriving. Examining hotel stays that took place from January 2016 to August 2018, Kalibri’s research looked at a total of 19,000 hotels that had loyalty programs, ranging from economy to luxury properties throughout the United States, representing a total of 80 million different transactions.
“Some people were sure [consumers] just signed up [for....