Industry research estimates that nearly 40% of retail sales will be influenced by the Web and cross channel in 2012. Aberdeen Group data reveals that 58% of retailers surveyed have had a multichannel initiative in place for at least one year. Indeed, retailers are seeking deeper insights into how to maximize the multichannel experience and build customer advocacy so they can successfully evolve with customers’ needs over time. With 2009 rapidly coming to a close, retailers must embrace multichannel trends that are sure to impact retail in 2010. I spoke to industry experts from ATG, Cactus Commerce, and Micros-Retail to gain a richer understanding of what’s in store for multichannel retailing, and the data they shared is both important and enlightening.
Create A Shared Multichannel Infrastructure
Multichannel sales and fulfillment are here to stay. In this economy, retailers have come to realize that they need to break down their organizational barriers — or any barriers — that exist to implement cross-channel capabilities. This starts by ...