SALT LAKE CITY—Mindshare Technologies, a leader in Voice of the Customer (VoC) technologies, today announced it has tripled the size of its text analytics team with the addition of product managers, developers and text analytics engineers. This expanded team will serve the growing demand for the company’s platform and stay ahead of developing trends for text analytics in the customer experience industry.
The Mindshare Text Analytics Suite™ automatically converts customer comments and feedback into actionable information. Currently, Mindshare is the only company offering text analytics developed for specific industry verticals. The decision to dedicate additional support to the text analytics team was made as part of a continued commitment to stay ahead of the demand for this service, which has been steadily growing. The Mindshare Text Analytics Suite is currently being used by household name brands in the retail, restaurant, and call center industries.
“We are leading our industry when it comes to integrating our best-in-class VoC tools with industry-tailored text analytics. We want to make sure we keep that position,” said John Crofts, vice president of text analytics for Mindshare. “Social media is reshaping the way customers choose to provide feedback—they respond to surveys that are simple, fast, and open-ended. We’re capitalizing on this trend by being the first to align the customer’s desire for simplicity with management’s need for deep, actionable customer insights.”
One key differentiating feature of Mindshare’s text analytics products is the ability to analyze both individual and batch comments instantaneously along specific industry verticals. Clients are able to tailor their text analytics using key industry words and terms. They then receive real-time alerts as soon as feedback containing that information is submitted.
“It’s common sense that our food service clients aren’t looking for the same things as our retail clients when it comes to the feedback they receive. Our solution allows us to completely customize the experience for our clients,” said John Sperry, CEO of Mindshare. “We’ve seen tremendous positive response to our current offerings, and text analytics will remain a focus of our long-term business plan as it continues to grow in popularity.”
Information on Mindshare’s Text Analytics Suite can be found at www.mshare.net/solutions/mindshare-technologies-text-analytics.html.
About Mindshare Technologies
Mindshare drives operational improvement. Using Mindshare, companies improve operational excellence, foster consumer satisfaction, build customer loyalty, and support employee retention. Industry experts guide clients in building comprehensive enterprise feedback management (EFM) solutions. Mindshare’s proprietary survey technology captures the voice of the customer in real-time and immediately transforms it into actionable intelligence through powerful and incisive reporting. Mindshare serves more than 25 different industries including travel, hospitality, restaurant, financial, salon, automotive, and retail. For information, visit www.mshare.net.