OVERVIEW
Client: Dolphins
Type: NFL Team
Scope: Integrated with all team assets including: Stadium, 750 Registers, 4 Facebook & Twitter pages, Various web properties, Online eCommerce & Ticketing Systems
Known as one of the most technologically progressive teams in the NFL, The Miami Dolphins wanted to develop a loyalty program that allowed them to: reward their most avid fans, drive purchases and renewals of season tickets, and increased fan engagement across the team’s various channels.
With declines in NFL game....