(Savannah Morning News (GA) Via Acquire Media NewsEdge) Feb. 7—SUPER BOWL XLIV KICKS OFF at 6:28 p.m. tonight. The real competition, however, doesn’t begin until seven to 10 minutes later. The first commercial break opens the contest for America’s wallets. More than 35 corporations and organizations have coughed up more than $2.5 million each to pitch, entertain and intrigue in 30- to 60-second stretches during the most watched four-hour block of television of the year.
“Video game developers and cell phone companies want to be there, Coke and Budweiser have to be there,” Hall said. “The constant is consumers want to be associated with a winner, the popular people. Super Bowl advertisers are seen as winners.” Hall is the chair of SCAD’s advertising department and the former creative director of ad giant Saatchi & Saatchi Advertising. He’s both witnessed and participated in the evolution of Super Bowl advertising.
And he says tonight’s ads will underscore a generational shift in attitudes toward advertising.
Trending younger Americans under age 30—Gen Y—don’t want to be sold to.
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