On November 30 2018, Marriott announced that it had experienced one of the largest security breaches in history. Hackers had stolen the personal information of approximately 500 million guests of its Starwood brand, dating back to 2014.
The brand has since taken several steps to rectify the situation (although the breached data has not yet appeared on the dark web and the offenders’ identity remains unknown.) Marriott has now set out to further correct the breach by launching a new loyalty program.
The company has....