Mobile is an almost omnipresent word in the loyalty marketing world these days. More and more brands are stepping off the sidelines and waving their respective mobile flags high to signal a burgeoning beacon of customer engagement.
Just ask Macy’s.
This week, Macy’s announced the pilot of “Macy’s On Call,” which is a mobile web tool that allows customers to interact with an AI-powered platform via their mobile devices. “Macy’s On Call” taps IBM Watson, via Satisfi, an intelligent....