Wendy’s Enhances Customer Experience with Digital Improvements
Wendy’s recently released its second-quarter earnings, which shows that the company has seen promising results attributed to its app and loyalty program. The company plans to continue focusing on its digital arm to drive growth. According to Wendy’s President and CEO Kirk Tanner, the restaurant chain has seen huge success with its $15M mobile app and loyalty program investment, evidenced by a 6% growth in the program, quarter over quarter. Wendy&rsquo....