Loyalty360 Reads: September 18, 2019

Programs
 
Pepsi’s Loyalty Program Puts Cash in Your Venmo Account
The soft drink brand is launching a program that rewards customers with real money, not points. “Pepsi is launching a PepCoin loyalty program that rewards you for buying both a single-serve beverage and a Frito-Lay snack by sending money to PayPal and Venmo accounts. If you scan enough codes on bottles and bags, you’ll receive a little bit of cash. You’ll have to earn $2 before it goes to your account, but this is real spending money.”
 
Norwegian Cruise Line Testing “Pay for Perks” Program
Premium loyalty may enter the luxury travel space: “Norwegian Cruise Line is testing a new program in which any passenger can purchase onboard perks normally offered to those booked in suites or those who have accumulated a lofty status with the cruise line’s loyalty program.”
 
Customer Experience
 
Walmart’s First Healthcare Services “Super Center” Opens
The retailer “is opening its first 10,000-square-foot ‘Walmart Health’ center that features an array of primary medical services, dental care, and behavioral health services as part of a new model expected to eventually be replicated in other markets.”
 
R.I.P. MoviePass: Subscription Service to Officially Shut Down
Following a series of disagreements with theaters and interruptions of service for its subscribers, “the monthly subscription service that once allowed moviegoers to see one film a day for a discounted rate”  officially shut down on Saturday, September 14.
 
Tech
 
McDonald’s Acquires AI Company to Help Automate the Drive-Thru
The QSR brand has acquired Apprente, a Silicon Valley startup founded in 2017. “The Chicago-based company said it evaluated Apprente’s technology in McDonald’s test restaurants. Apprente’s employees will be the founding members of a group called McD Tech Labs, which will be housed within McDonald’s global technology team. The burger chain wants to grow its presence in Silicon Valley by hiring more tech experts, including engineers and data scientists.”
 

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