Programs
Pepsi’s Loyalty Program Puts Cash in Your Venmo Account
The soft drink brand is launching a program that rewards customers with real money, not points. “Pepsi is launching a PepCoin loyalty program that rewards you for buying both a single-serve beverage and a Frito-Lay snack by sending money to PayPal and Venmo accounts. If you scan enough codes on bottles and bags, you’ll receive a little bit of cash. You’ll have to earn $2 before it goes to your account, but this is real spending money.”
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