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Beer Brand Dos Equis Ramps Up Number of Equis for Cinco de Mayo
To help celebrate Cinco de Mayo, beer brand Dos Equis increased the number of equis in its name and on its cans from dos to cinco—and in doing so claimed the throne of official beer of Cinco de Mayo. For those who can’t recall their high school Spanish, dos equis translates to “two Xs,” which explains the XX on its cans—or the XXXXX on the special Cinco Equis cans....