EU Top Court Rules Facebook Must Get User Consent Before Sending Personalized Ads
This week, the European Union's highest court, the Court of Justice, ruled that Meta Platforms' Facebook must obtain user consent before delivering personalized ads in specific situations. This ruling introduces a new challenge to Meta's ongoing legal fight to safeguard its fundamental business model reliant on targeted advertising.
Based on how broadly the ruling is interpreted, Facebook could be compelled to ask its users....