Loyalty360 Reads: January 18: Dutch Bros Loyalty Program Gains 3.2 million Members in its First Year, Southeastern Grocers Expands Charitable Focus, and More

Dutch Bros Loyalty Program Exceeds Expectations Dutch Bros Coffee's Dutch Rewards program, launched in early 2021, has seen early success. The brand shared that the rewards program accounts for 60 percent of sales, and Dutch Bros' CFO Charles Jemley now believes 70 to 75 percent is "probably a realistic goal." "I think with privacy laws, it's going to get more and more difficult to engage with people, and having them as registered users gives us the license to speak to them on their terms, which is very....