The Return of Toys R Us?
A year after the major retailer’s liquidation (the result of a bad 2017 holiday season), some of the company’s executives are considering relaunching the company with a different model and a different name, Tru Kids. The executives have not yet decided whether the new retail operation will use pop-up stores, stand-alone locations, or partnerships.
Toys R Us went under because it failed to adapt to changes in customer behavior. Success for the new company will be contingent on its....