IBM has announced a report from IBM Watson Marketing identifying a new breed of marketers coming to the forefront. Driven by a growing need to meaningfully structure data to enable actionable, real-time decision making, IBM’s “2019 Marketing Trends Report” provides insights for businesses to stay ahead of the forces driving these changes.
“It’s not often an entire profession experiences a sea change the likes of which has profoundly impacted all facets of marketing, but we are in that moment,&rdquo....